Proceedings of the First International Conference on Administration Science (ICAS 2019)

Public Health Communication Campaign ‘Germas’ by Ministry of Health in Maluku 2018: An overview

Authors
Ananda Dwitha Yuniar, Alan Sigit Fibrianto
Corresponding Author
Ananda Dwitha Yuniar
Available Online August 2019.
DOI
10.2991/icas-19.2019.33How to use a DOI?
Keywords
public health communication; germas; campaign
Abstract

Public communication campaign held by the Indonesian Government generally aims to achieve the main of integrating functions of several Government programs. The implementation of public communication is intended to send public information and to accommodate public opinion. This necessary for decentralization objective manifestation based on the principle of good public governance, such as Health communication campaign. It is one of the most preference Government endeavors for increasing awareness and improves healthy living to realize the highest standard of public health. Germas (Gerakan Masyarakat Hidup Sehat), whose held by Ministry of Health, was one of the major campaigns in recent years 2018 in Indonesia. Indonesia was facing a big challenge health problem related to non-infectious diseases such as stroke, heart disease, cancer, and diabetes. This paper aims to discuss the effectiveness of Health communication campaign in reducing unhealthy public behavior in Maluku after held one year. Moreover, this paper will analysis media campaign usage to support Germas programs using conceptual analysis.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the First International Conference on Administration Science (ICAS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2019
ISBN
10.2991/icas-19.2019.33
ISSN
2352-5398
DOI
10.2991/icas-19.2019.33How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ananda Dwitha Yuniar
AU  - Alan Sigit Fibrianto
PY  - 2019/08
DA  - 2019/08
TI  - Public Health Communication Campaign ‘Germas’ by Ministry of Health in Maluku 2018: An overview
BT  - Proceedings of the First International Conference on Administration Science (ICAS 2019)
PB  - Atlantis Press
SP  - 152
EP  - 156
SN  - 2352-5398
UR  - https://doi.org/10.2991/icas-19.2019.33
DO  - 10.2991/icas-19.2019.33
ID  - Yuniar2019/08
ER  -