Proceedings of the 2017 7th International Conference on Applied Science, Engineering and Technology (ICASET 2017)

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Research on The Present Situation and Development Trend of O2O Model

Authors
Shu-cui Shi
Corresponding Author
Shu-cui Shi
Available Online May 2017.
DOI
10.2991/icaset-17.2017.61How to use a DOI?
Keywords
O2O, Mobile e-commerce, E-commerce
Abstract

With the rapid development of E-commerce ,more and more enterprises and consumers are paying close contention to O2O marketing model, and the effective integration of online and offline marketings is the direction for O2O development. In this paper, policy, economy, society and technology factors were studied , then makes a general analysis of O2O's present situation and development trend.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 7th International Conference on Applied Science, Engineering and Technology (ICASET 2017)
Series
Advances in Engineering Research
Publication Date
May 2017
ISBN
10.2991/icaset-17.2017.61
ISSN
2352-5401
DOI
10.2991/icaset-17.2017.61How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Shu-cui Shi
PY  - 2017/05
DA  - 2017/05
TI  - Research on The Present Situation and Development Trend of O2O Model
BT  - Proceedings of the 2017 7th International Conference on Applied Science, Engineering and Technology (ICASET 2017)
PB  - Atlantis Press
SP  - 316
EP  - 319
SN  - 2352-5401
UR  - https://doi.org/10.2991/icaset-17.2017.61
DO  - 10.2991/icaset-17.2017.61
ID  - Shi2017/05
ER  -