Analysis on the Web Marketing of Foreign Trade Enterprise

DOI

10.2991/icaset-17.2017.62How to use a DOI?

Keywords

Foreign Trade Enterprise, E-commerce, Web marketing, Website construction

Abstract

Small and medium-sized enterprises play a decisive role in economic field in China. However, global economic downturn add Management risk for Chinese Small and medium-sized enterprises, E-commerce with its unique advantages becomes an important channel for these enterprises to exploit overseas market. From the customers - European and American countries user angle, this article analyzed the defeat reason of trade web marketing the small and medium-sized enterprise are facing, and put emphasis on problems existed in the English (or foreign language) Website Construction, especially website positioning, webpage design, search engine optimization and so on to operate a live marketing website with less cost and more good effects in sale promotion.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yan Qu
PY  - 2017/05
DA  - 2017/05
TI  - Analysis on the Web Marketing of Foreign Trade Enterprise
BT  - Proceedings of the 2017 7th International Conference on Applied Science, Engineering and Technology (ICASET 2017)
PB  - Atlantis Press
SP  - 320
EP  - 324
SN  - 2352-5401
UR  - https://doi.org/10.2991/icaset-17.2017.62
DO  - 10.2991/icaset-17.2017.62
ID  - Qu2017/05
ER  -