Discussion on Auto Logo Design Evolution from the Auto Brand Development
Authors
Sisi Zhang, Lijuan Xiong, Yueru Zhuo
Corresponding Author
Sisi Zhang
Available Online December 2017.
- DOI
- 10.2991/icassee-17.2018.61How to use a DOI?
- Keywords
- auto brand; logo design
- Abstract
The auto logo design symbolizes an auto brand image and historical culture, it contains the development process and characteristics of the time that a brand has, and it is a tool for the auto brand to disseminate brand culture and spirit. However, the logo design of an auto brand is not fixed, and instead, it is varying with the time. This article, based on the analysis of the relations between auto logo design and auto brand development, summarizes the predominant trend of current auto logo design through a series of samples.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Sisi Zhang AU - Lijuan Xiong AU - Yueru Zhuo PY - 2017/12 DA - 2017/12 TI - Discussion on Auto Logo Design Evolution from the Auto Brand Development BT - Proceedings of the 2017 International Conference on Art Studies: Science, Experience, Education (ICASSEE 2017) PB - Atlantis Press SP - 274 EP - 276 SN - 2352-5398 UR - https://doi.org/10.2991/icassee-17.2018.61 DO - 10.2991/icassee-17.2018.61 ID - Zhang2017/12 ER -