Study on Implication of Product Form on Users' Psychology

DOI

10.2991/icassee-18.2018.82How to use a DOI?

Keywords

product form; semantics; user's psychology

Abstract

With the continuous development of science and technology, the market products are dazzling. The user's demand for product spirit level is constantly improving. Whether the product form can meet the aesthetic needs of consumers is worth exploring under the market background. In addition to the purpose of expressing its functionality, the product form conveys the cultural connotation of the product through its semantic features, reflecting the aesthetic trend of the society and the value orientation of the user. The product form includes the visual shape, color, materials, etc. of the products, all of which have different degrees of influence on the user's psychology, giving the user different psychological hints and aesthetic intentions. In the process of product development and design, the designer should balance the psychological characteristics of different consumer groups to make the products that users love and have market competitiveness.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Youqiang Xu
AU  - Huabin Wang
PY  - 2018/12
DA  - 2018/12
TI  - Study on Implication of Product Form on Users' Psychology
BT  - Proceedings of the 2nd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2018)
PB  - Atlantis Press
SP  - 402
EP  - 407
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-18.2018.82
DO  - 10.2991/icassee-18.2018.82
ID  - Xu2018/12
ER  -