Proceedings of the 2nd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2018)

Research on Trumpchi Brand DNA Based on Visual Feature Analysis

Authors
Yu Chen, Mengming Lu
Corresponding Author
Yu Chen
Available Online December 2018.
DOI
https://doi.org/10.2991/icassee-18.2018.96How to use a DOI?
Keywords
visual feature; characteristic line; brand DNA
Abstract

Based on the complexity of automobile appearance modeling, the products of Trumpchi brand's main product lineage are taken as the analysis object and the key modeling lines in automobile modeling design are extracted for visual semantic analysis from the perspective of visual features and semantic characteristics. This paper reveals the overall change law of Trumpchi brand DNA and summarizes the inheritance and evolution of Trumpchi brand DNA.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2018
ISBN
978-94-6252-627-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/icassee-18.2018.96How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yu Chen
AU  - Mengming Lu
PY  - 2018/12
DA  - 2018/12
TI  - Research on Trumpchi Brand DNA Based on Visual Feature Analysis
BT  - Proceedings of the 2nd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2018)
PB  - Atlantis Press
SP  - 472
EP  - 476
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-18.2018.96
DO  - https://doi.org/10.2991/icassee-18.2018.96
ID  - Chen2018/12
ER  -