The Influence and Transformation of Advertising Media in the Era of Mobile Network over Its Traditional Forms
Authors
Shu Zhou, Jie’en Guo
Corresponding Author
Shu Zhou
Available Online December 2018.
- DOI
- 10.2991/icassee-18.2018.142How to use a DOI?
- Keywords
- mobile internet advertising; traditional media; influence and connection
- Abstract
After entering the 21st century, the era of mobile Internet began, and this technology has been applied in all walks of life. Precision marketing is the biggest change of mobile Internet advertising compared with traditional media. This article analyzes the connection of the mobile network advertising media and traditional media and expounds the advantages, implementation strategies and existing problems of the mobile network advertising media. The combination of the two to increase the intensity of the information dissemination is also considered in this article.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Shu Zhou AU - Jie’en Guo PY - 2018/12 DA - 2018/12 TI - The Influence and Transformation of Advertising Media in the Era of Mobile Network over Its Traditional Forms BT - Proceedings of the 2nd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2018) PB - Atlantis Press SP - 711 EP - 713 SN - 2352-5398 UR - https://doi.org/10.2991/icassee-18.2018.142 DO - 10.2991/icassee-18.2018.142 ID - Zhou2018/12 ER -