Research on the Emotional Appeal of Advertisement Design About Youth Consumer Groups
- https://doi.org/10.2991/icassee-18.2018.147How to use a DOI?
- youth consumer groups; advertisement design; emotional appeal
The youth group has the characteristics of focusing on emotion, individuality and pursuing fashion. The paper discusses the expression of emotional appeal in advertisement design in the youth consumer groups. By analyzing the unique characteristics of consumer psychology to the youth consumer groups, the paper pointed out that under the influence of youth consumption culture, the expression of emotional appeal in advertisement design should pay more attention to differentiation and Personalization, more attention to the role of personal emotional factors. The purpose of this paper is provided some reference and inspiration for the design and performance of emotional appeal advertising for the youth consumer groups.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Cun Shang AU - Kyung Ho Lim PY - 2018/12 DA - 2018/12 TI - Research on the Emotional Appeal of Advertisement Design About Youth Consumer Groups BT - Proceedings of the 2nd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2018) PB - Atlantis Press SP - 730 EP - 734 SN - 2352-5398 UR - https://doi.org/10.2991/icassee-18.2018.147 DO - https://doi.org/10.2991/icassee-18.2018.147 ID - Shang2018/12 ER -