Proceedings of the 2nd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2018)

Study on the Way of Telling the Chinese Story to the Outside World by TV Documentaries in the New Era Taking the Third Season of "Tales from Modern China" as an Example

Authors
Juncheng Wang, Qi Guo
Corresponding Author
Juncheng Wang
Available Online December 2018.
DOI
https://doi.org/10.2991/icassee-18.2018.153How to use a DOI?
Keywords
Chinese story; TV documentary; handles; dialogue
Abstract

How to talk about the Chinese story to the outside world is how to improve the external communication effect of the Chinese story and grasp the impact of overseas markets, politics and the overall environment on this issue. As an important medium for carrying Chinese stories, the TV documentary, in recent years, with the launch of the “Belt and Road Initiative” initiative and the deepening of international cooperation, has obtained certain achievements in the breakthrough of overseas markets, but the overall communication effect is still insufficient. The reason for this phenomenon lies in the misunderstanding of the overseas audience on the image of China. In other words, to tell the Chinese story well through the TV documentary, the core issue is to know what to say and how to say it. The key to breaking through the misunderstanding lies in grasping the story's own communication power and communication strategy, thus inciting the tilt of overseas markets.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2018
ISBN
978-94-6252-627-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/icassee-18.2018.153How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Juncheng Wang
AU  - Qi Guo
PY  - 2018/12
DA  - 2018/12
TI  - Study on the Way of Telling the Chinese Story to the Outside World by TV Documentaries in the New Era Taking the Third Season of "Tales from Modern China" as an Example
BT  - Proceedings of the 2nd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2018)
PB  - Atlantis Press
SP  - 760
EP  - 768
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-18.2018.153
DO  - https://doi.org/10.2991/icassee-18.2018.153
ID  - Wang2018/12
ER  -