Research on the Design of Cultural Creative Products Based on Jingchu Regional Culture

DOI

10.2991/icassee-19.2019.38How to use a DOI?

Keywords

regional culture; cultural creative products; Jingchu culture

Abstract

In recent years, cultural creative industry has undergone a rapid development, and the development of creative products containing regional cultural connotations becomes a new favorite. This paper analyzes the cultural connotation contained in Jingchu regional culture, explains the cultural symbols in Jingchu region, and summarizes four methods for applying regional culture elements in cultural creative product design, such as getting the characteristics in Jingchu culture integrated in the design of cultural creative product, paying attention to functionality of such product, improving the packaging texture, adding regional elements, and paying attention to creating the brand image of Jingchu cultural creative products. The design of cultural creative products based on regional culture is based on the recognition of the regional culture. It not only reflects the connotative value of local culture, but also provides some reference for the inheritance and protection of regional culture.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Hong Nie
AU  - Di Zhu
PY  - 2019/11
DA  - 2019/11
TI  - Research on the Design of Cultural Creative Products Based on Jingchu Regional Culture
BT  - Proceedings of the 3rd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2019)
PB  - Atlantis Press
SP  - 193
EP  - 196
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-19.2019.38
DO  - 10.2991/icassee-19.2019.38
ID  - Nie2019/11
ER  -