The Application of Chinese Folklore Intangible Cultural Heritage Elements in Contemporary Commercial Illustration Design

DOI

10.2991/icassee-19.2019.49How to use a DOI?

Keywords

Chinese folklore intangible cultural heritage elements; contemporary commercial illustration design; application

Abstract

In the past decade, China has carried out extensive protection and publicity on intangible cultural heritage, making it a unique and highly regarded cultural symbol. Commercial illustration design is a very important part of the current design. Under the market demand, all kinds of publicity design, product packaging, cultural and creative products all need this design form. In this context, this paper explores why it is necessary to study the influence and application of intangible cultural heritage elements of folklore and the current intangible cultural heritage elements of Chinese folklore in contemporary commercial illustration design.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Haihan Zhou
PY  - 2019/11
DA  - 2019/11
TI  - The Application of Chinese Folklore Intangible Cultural Heritage Elements in Contemporary Commercial Illustration Design
BT  - Proceedings of the 3rd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2019)
PB  - Atlantis Press
SP  - 245
EP  - 248
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-19.2019.49
DO  - 10.2991/icassee-19.2019.49
ID  - Zhou2019/11
ER  -