Application of Font Graphic Design in Cultural and Creative Products Taking the Design of Mail China as an Example

DOI

10.2991/icassee-19.2019.56How to use a DOI?

Keywords

font design; cultural and creative products; application; impact

Abstract

With the extensive exploration and understanding of people, the development of cultural and creative products has been increasingly promoted under the promotion of the new era. The development of cultural and creative products has greatly promoted the development of cultural industries, the inheritance of traditional culture, and the understanding of modern civilization. With the development of design industry, many creative designers have made great achievements, adding endless excitement to the industry. The continuous research and exploration of designers promote the continuous development of China's cultural and creative industry. As a branch of design, font design shows a variety of highly creative forms. With the re-creation of designers, it uses creative methods to design fonts graphically and combines traditional culture with modern cultural and creative industry, which not only promotes China's traditional culture, but also makes great contributions to the development of the industry. The application of font design in cultural and creative products improves the cultural connotation of products. Font design has also become an important element in the design of cultural and creative products, which can exert a huge impact on cultural and creative design and expand the new style and new ideas of such design. This paper takes the graduation project Mail China as an example to analyze the application of font graphic design in cultural and creative products and its impact.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ya'nan Tang
PY  - 2019/11
DA  - 2019/11
TI  - Application of Font Graphic Design in Cultural and Creative Products Taking the Design of Mail China as an Example
BT  - Proceedings of the 3rd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2019)
PB  - Atlantis Press
SP  - 277
EP  - 281
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-19.2019.56
DO  - 10.2991/icassee-19.2019.56
ID  - Tang2019/11
ER  -