Product Packaging Design Strategy Against the Background of Cultural and Creative Industry

DOI

10.2991/icassee-19.2019.60How to use a DOI?

Keywords

cultural and creative products; packaging design; tie-dye; illustration; regional characteristics

Abstract

With the rise of local brands and the strengthening of the construction of intangible cultural heritage in recent years, the packaging design of cultural and creative products has become a major part of the design field. How to promote featured products according to regional culture and make creative design of product packaging with regional unique art culture is an important part of product promotion.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lu Tan
PY  - 2019/11
DA  - 2019/11
TI  - Product Packaging Design Strategy Against the Background of Cultural and Creative Industry
BT  - Proceedings of the 3rd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2019)
PB  - Atlantis Press
SP  - 295
EP  - 297
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-19.2019.60
DO  - 10.2991/icassee-19.2019.60
ID  - Tan2019/11
ER  -