Discussion on the Composition Method and Application of Modeling Form in Packaging Design

DOI

10.2991/icassee-19.2019.71How to use a DOI?

Keywords

packaging design; modeling; formal beauty; composition method

Abstract

It is a scientific design method to rationally apply the formal rule of three-dimensional constitution in the modeling structure of packaging. The application of aesthetic principles, such as balance and stability of modeling, contrast and difference, rhythm and tempo, proportion and scale, etc., is the basic expression technique of modeling beauty in packaging design. At the same time, the formal rule of three-dimensional constitution of packaging design is not isolated, and it must meet the needs of consumers, reflect the cultural connotation of commodity brands, enterprises and other commodities marketing, and realize the harmony and unity of other design elements in packaging design.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Longfei Huang
PY  - 2019/11
DA  - 2019/11
TI  - Discussion on the Composition Method and Application of Modeling Form in Packaging Design
BT  - Proceedings of the 3rd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2019)
PB  - Atlantis Press
SP  - 347
EP  - 349
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-19.2019.71
DO  - 10.2991/icassee-19.2019.71
ID  - Huang2019/11
ER  -