Multimodal Discourse Analysis of Posters

DOI

10.2991/icassee-19.2019.83How to use a DOI?

Keywords

Multimodality; movie poster; western films

Abstract

Multimodality contains a variety of modal symbols in different communication environments. As a brand-new language analysis method, it enriches and expands the traditional ways of language expression and social communication to a certain extent. In this research, film posters are taken as the research object to study the reproductive, interactive and compositional meaning of visual grammar by combining the multi-modal discourse analysis theory. Through the comparative research on the posters about three western films, including "Il buono, il brutto, il cattivo", "Once Upon a Time in the West" and "High Noon", it is hoped to help people improve their ability to read the multimodal discourse of film posters and provide a more comprehensive perspective for the appreciation of film posters.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bowen Yu
PY  - 2019/11
DA  - 2019/11
TI  - Multimodal Discourse Analysis of Posters
BT  - Proceedings of the 3rd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2019)
PB  - Atlantis Press
SP  - 407
EP  - 411
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-19.2019.83
DO  - 10.2991/icassee-19.2019.83
ID  - Yu2019/11
ER  -