Proceedings of the 4th International Conference on Art Studies: Science, Experience, Education (ICASSEE 2020)

Conservation of Historical and Cultural Identity of Small Towns in Russia: The Role of Brands

Authors
Nina Konovalova
Corresponding Author
Nina Konovalova
Available Online 7 September 2020.
DOI
10.2991/assehr.k.200907.002How to use a DOI?
Keywords
small towns in Russia, conservation of historical environment, development of the territory, tourist attraction, brand
Abstract

Nowadays, the development of small towns of Russia is implemented in a large part thanks to the touristic industry. In the most ancient Russia towns they try to protect the existing historical and architectural environment, to organize the quality restoration of the monuments of architecture. But often it is not enough to make a certain town attractive for tourists. There are many necessary factors for the successful development of a town. Brand is one of tools of working out an original concept of development and protecting historical and cultural identity of a certain town; i.e. brand is a specific philosophy of a certain territory which provides the manifestation of its individuality. Many small towns of Russia set a task of working out their own brands. We mean not a logo, but a complete town’s brand with the identity of a town and the strategy of development of that town.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th International Conference on Art Studies: Science, Experience, Education (ICASSEE 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
7 September 2020
ISBN
10.2991/assehr.k.200907.002
ISSN
2352-5398
DOI
10.2991/assehr.k.200907.002How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Nina Konovalova
PY  - 2020
DA  - 2020/09/07
TI  - Conservation of Historical and Cultural Identity of Small Towns in Russia: The Role of Brands
BT  - Proceedings of the 4th International Conference on Art Studies: Science, Experience, Education (ICASSEE 2020)
PB  - Atlantis Press
SP  - 7
EP  - 11
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200907.002
DO  - 10.2991/assehr.k.200907.002
ID  - Konovalova2020
ER  -