Exploring the Improved Personal Credit Scoring Model of Ant Financial Services in its Disruptive Innovation Process

DOI

10.2991/icassr-15.2016.111How to use a DOI?

Keywords

Ant financial services; Disruptive innovation; Sesame credit scoring; Improved personal credit scoring model.

Abstract

Ant Financial Services, by taking cloud computing and big data as underlying facilities and credit system as basis, opens up low-end small and micro and individual customer market which is not satisfied in traditional financial market by disruptive service modes and concepts. “Sesame Credit” with unique digital credit means, aiming at accurately measuring personal credit score, is one of the key links for Ant Financial Services to carry out disruptive innovation. Sesame Credit is in open beta period, in spite of wide attention and remarkable achievement, it is still at the experimental stage with certain limitations. Thus, this paper first discloses the disruptive innovation characteristics that Ant Financial Services has, then analyses and discusses the scoring of Sesame Credit, and finally on this basis proposes an improved personal credit scoring model.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wen-yao Zhang
PY  - 2016/08
DA  - 2016/08
TI  - Exploring the Improved Personal Credit Scoring Model of Ant Financial Services in its Disruptive Innovation Process
BT  - Proceedings of the 3d International Conference on Applied Social Science Research
PB  - Atlantis Press
SP  - 405
EP  - 407
SN  - 1951-6851
UR  - https://doi.org/10.2991/icassr-15.2016.111
DO  - 10.2991/icassr-15.2016.111
ID  - Zhang2016/08
ER  -