Proceedings of the 3d International Conference on Applied Social Science Research

On the Construction of Enterprise’s Brand Strategy Ecosystem in the Perspective of Globalization

Authors
Zong-wei Hu, Jing-yu Chen
Corresponding Author
Zong-wei Hu
Available Online August 2016.
DOI
https://doi.org/10.2991/icassr-15.2016.131How to use a DOI?
Keywords
Brand, Strategy, Ecosystem, Globalization
Abstract
In this paper, the brand ecosystems at three levels and their brand synergies from the perspective of globalization was studied. Also, this paper roughly introduces the planning of brand strategy ecosystem and conducts an illuminative thought on the construction of brand strategy ecosystem.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
3d International Conference on Applied Social Science Research (ICASSR 2015)
Part of series
Advances in Intelligent Systems Research
Publication Date
August 2016
ISBN
978-94-6252-148-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/icassr-15.2016.131How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Zong-wei Hu
AU  - Jing-yu Chen
PY  - 2016/08
DA  - 2016/08
TI  - On the Construction of Enterprise’s Brand Strategy Ecosystem in the Perspective of Globalization
BT  - 3d International Conference on Applied Social Science Research (ICASSR 2015)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/icassr-15.2016.131
DO  - https://doi.org/10.2991/icassr-15.2016.131
ID  - Hu2016/08
ER  -