On the Construction of Enterprise’s Brand Strategy Ecosystem in the Perspective of Globalization
- Zong-wei Hu, Jing-yu Chen
- Corresponding Author
- Zong-wei Hu
Available Online August 2016.
- https://doi.org/10.2991/icassr-15.2016.131How to use a DOI?
- Brand, Strategy, Ecosystem, Globalization
- In this paper, the brand ecosystems at three levels and their brand synergies from the perspective of globalization was studied. Also, this paper roughly introduces the planning of brand strategy ecosystem and conducts an illuminative thought on the construction of brand strategy ecosystem.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Zong-wei Hu AU - Jing-yu Chen PY - 2016/08 DA - 2016/08 TI - On the Construction of Enterprise’s Brand Strategy Ecosystem in the Perspective of Globalization BT - 3d International Conference on Applied Social Science Research (ICASSR 2015) PB - Atlantis Press UR - https://doi.org/10.2991/icassr-15.2016.131 DO - https://doi.org/10.2991/icassr-15.2016.131 ID - Hu2016/08 ER -