Proceedings of the 3d International Conference on Applied Social Science Research

Research on Consumer’s Facets of Perceived Risk in Sale Website Platform Buying

Authors
Yao Cai, Yi Yang
Corresponding Author
Yao Cai
Available Online August 2016.
DOI
https://doi.org/10.2991/icassr-15.2016.162How to use a DOI?
Keywords
Perceived risk. The facet of perceived risk. Sale website platform.
Abstract
For the study of consumer’s perceived risk in sale website platform buying, the perceived risks of consumers in general e-commerce environment were summarized by literature analysis. And special risks of consumers in sale website platform buying was discovered by interviews with e-commerce experts and sale website platform’s members with high degree. The two kinds of risks mentioned above formed the initial items of consumer's perceived risk in sale website platform buying. Through data collection and factor analysis, four perceived risk facets are concluded: Comprehensive service risk, risk of the authenticity of sales products, social risk and financial risk.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
3d International Conference on Applied Social Science Research (ICASSR 2015)
Part of series
Advances in Intelligent Systems Research
Publication Date
August 2016
ISBN
978-94-6252-148-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/icassr-15.2016.162How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yao Cai
AU  - Yi Yang
PY  - 2016/08
DA  - 2016/08
TI  - Research on Consumer’s Facets of Perceived Risk in Sale Website Platform Buying
BT  - 3d International Conference on Applied Social Science Research (ICASSR 2015)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/icassr-15.2016.162
DO  - https://doi.org/10.2991/icassr-15.2016.162
ID  - Cai2016/08
ER  -