Predicament and Countermeasure of Regional Television Shopping Channel

DOI

10.2991/icassr-15.2016.239How to use a DOI?

Keywords

regional, TV shopping, channel, predicament, countermeasure

Abstract

From infomercial to TV shopping channel, TV shopping has been developing extremely rapidly. TV shopping channel in its coverage of different, can be divided into national and regional television shopping channel. Regional television shopping channel has to face competition from within the industry, but also to compete with online shopping and other new way to shop, face difficulties, developing new platforms and innovative program form, regional TV shopping channel can be healthy and sustainable development.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Li-mei Zhou
PY  - 2016/08
DA  - 2016/08
TI  - Predicament and Countermeasure of Regional Television Shopping Channel
BT  - Proceedings of the 3d International Conference on Applied Social Science Research
PB  - Atlantis Press
SP  - 872
EP  - 875
SN  - 1951-6851
UR  - https://doi.org/10.2991/icassr-15.2016.239
DO  - 10.2991/icassr-15.2016.239
ID  - Zhou2016/08
ER  -