Proceedings of the 3d International Conference on Applied Social Science Research

The Research on the Development of Wellness Tourism of Traditional Chinese Medicine in Bozhou

Authors
Ling Zhang, Chao-ping Sun
Corresponding Author
Ling Zhang
Available Online August 2016.
DOI
https://doi.org/10.2991/icassr-15.2016.263How to use a DOI?
Keywords
Traditional Chinese Medicine, wellness tourism, development policy
Abstract
The Wellness Tourism of Traditional Chinese Medicine has a good prospects for it goes in accordance with people's life concept of “nature respecting and green consumption”. Bozhou , a city of cultural and historical interest, as one of the four famous cities of Traditional Chinese Medicine, has Chinese herbal medicine widely planted, besides, Bozhou has a long history of Traditional Chinese Medicine, which contributes to the prosperous development of the Wellness Tourism of Traditional Chinese Medicine. The article analyzes the problems on developing the Wellness Tourism of Traditional Chinese Medicine, puts forward the focus of the work to develop the Wellness Tourism of Traditional Chinese Medicine and proposes the development policies from four aspects: Firstly, government leading, joint development and scientific planning. Secondly, innovate marketing methods, and strive to expand customers. Thirdly, enrich the forms and contents of tourism and improve the product system of tourism. Fourthly, cultivate compound talents , improve the quality of tourism services.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
3d International Conference on Applied Social Science Research (ICASSR 2015)
Part of series
Advances in Intelligent Systems Research
Publication Date
August 2016
ISBN
978-94-6252-148-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/icassr-15.2016.263How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ling Zhang
AU  - Chao-ping Sun
PY  - 2016/08
DA  - 2016/08
TI  - The Research on the Development of Wellness Tourism of Traditional Chinese Medicine in Bozhou
BT  - 3d International Conference on Applied Social Science Research (ICASSR 2015)
PB  - Atlantis Press
SP  - 964
EP  - 967
SN  - 1951-6851
UR  - https://doi.org/10.2991/icassr-15.2016.263
DO  - https://doi.org/10.2991/icassr-15.2016.263
ID  - Zhang2016/08
ER  -