The Research on the Development of Wellness Tourism of Traditional Chinese Medicine in Bozhou
Ling Zhang, Chao-ping Sun
Available Online August 2016.
- https://doi.org/10.2991/icassr-15.2016.263How to use a DOI?
- Traditional Chinese Medicine, wellness tourism, development policy
- The Wellness Tourism of Traditional Chinese Medicine has a good prospects for it goes in accordance with people's life concept of “nature respecting and green consumption”. Bozhou , a city of cultural and historical interest, as one of the four famous cities of Traditional Chinese Medicine, has Chinese herbal medicine widely planted, besides, Bozhou has a long history of Traditional Chinese Medicine, which contributes to the prosperous development of the Wellness Tourism of Traditional Chinese Medicine. The article analyzes the problems on developing the Wellness Tourism of Traditional Chinese Medicine, puts forward the focus of the work to develop the Wellness Tourism of Traditional Chinese Medicine and proposes the development policies from four aspects: Firstly, government leading, joint development and scientific planning. Secondly, innovate marketing methods, and strive to expand customers. Thirdly, enrich the forms and contents of tourism and improve the product system of tourism. Fourthly, cultivate compound talents , improve the quality of tourism services.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Ling Zhang AU - Chao-ping Sun PY - 2016/08 DA - 2016/08 TI - The Research on the Development of Wellness Tourism of Traditional Chinese Medicine in Bozhou BT - 3d International Conference on Applied Social Science Research (ICASSR 2015) PB - Atlantis Press SP - 964 EP - 967 SN - 1951-6851 UR - https://doi.org/10.2991/icassr-15.2016.263 DO - https://doi.org/10.2991/icassr-15.2016.263 ID - Zhang2016/08 ER -