Study Creative Industry Sector Design, Fashion, Publishing and Printing in Jakarta and Bandung

DOI

10.2991/assehr.k.200813.020How to use a DOI?

Keywords

quantitative logic inference, creative industry players

Abstract

The creative industry is an industry that grows at the micro, small and medium scale stage with its distinctiveness emphasizing creativity in creating a product or service. The limitations of the creative industry in general are the problems of capital, marketing and supporting infrastructure. Given the many industry sectors that are relevant, in this study, researchers will limit the sectors of Design, Fashion, Publishing and Printing. The purpose of this research is to: (1) map the creative industries in the fields of Design, Fashion, cracking and publishing; and (2) To get an overview of students’ understanding of the creative industry. This study uses quantitative methods supported by qualitative methods, but researchers also refer to the testing of paradigmatic logical inference (Quantitative Logic Inference). While the data is analyzed by regression techniques. The subjects of this study were students from 7 public and private high schools, as well as students from three state and private universities in Bandung and Jakarta. While from the business world as many as 15 research subjects engaged in Graphic Design and Printing, Fashion / fashion, convection and trade services, as well as secondary data obtained from local governments in Jakarta and Bandung. The results of this study are: (1) The description of the development of creative industries in Jakarta and Bandung is relatively the same, there are only a few sub-sectors of the creative industry that are special characteristics of each city, as in Bandung it is more prominent in fashion and textiles while in Jakarta it is more prominent in the field of software development and animation, as well as fashion; (2) The fashion creative industry subsector is still the most sought after business by creative industry players. This data is also supported by the fact that the number of fashion-related sub-sectors is far more than the other creative industry sub-sectors; and (3) The understanding of students in the field of creative industries still shows unsatisfactory results, because only 42% really understand what the creative industry is. The government, especially in Bandung and Jakarta, has to improve the infrastructure that can support the development of the creative industry, while also facilitating the credit process for business capital for actors and potential creative industry players. Furthermore, to get a more comprehensive picture of the results of this study, further research needs to be done with broader variables and research objectives.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Purnomo Ananto
PY  - 2020
DA  - 2020/08/13
TI  - Study Creative Industry Sector Design, Fashion, Publishing and Printing in Jakarta and Bandung
BT  - Proceedings of the First International Conference on Applied Science and Technology (iCAST 2018)
PB  - Atlantis Press
SP  - 83
EP  - 86
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200813.020
DO  - 10.2991/assehr.k.200813.020
ID  - Ananto2020
ER  -