Tourist Preference and Destination Competitiveness Using the AHP – TOPSIS Hybrid Model

A Case Study in Kupang City, Nusa Tenggara Timur Province

DOI

10.2991/assehr.k.210424.009How to use a DOI?

Keywords

tourist preference, destination competitiveness, AHP, TOPSIS

Abstract

This research aims to draw a blueprint of factors influencing tourist’s choice of destination, and to identify tourism destination competitiveness in Kupang City of the Nusa Tenggara Timur (NTT) Province. Scarcity of empirical studies related to the topic and significant potential for tourism development in the context of NTT justifies a gap for the aforementioned agenda. In fulfilling the aim of study, we employed a quantitative method through an application of a hybrid multi criteria decision making (MCDM) method by combining the Analytical Hierarchy Process (AHP) and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). Data were obtained by questionnaire spread upon visiting tourists. Results point that safety was the dominant factor influencing the destination choice of tourists, while self-esteem was found to be the least important factor. Importance of factor indicators showed that society friendliness, need for eating and drinking, a crime-free environment, and spending time with relatives or family were the 4 most important criteria. Further results regarding destination competitiveness identified Warna Oesapa Beach to be the most favorite destination, while Gua Monyet Tenau was the least favorable place. Findings of this research is contended to be beneficial in the context of understanding how do tourists perceive and prefer choosing tourism destinations offered in Kupang City. Accordingly, tourism stakeholders from the supply side are equipped with essential inputs for planning destination attributes worth developing and promoting, and specifically in regards to destination brand repositioning.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rio Benedicto Bire
AU  - Agustino L. F. Conterius
AU  - Asbi Nasar
PY  - 2021
DA  - 2021/04/26
TI  - Tourist Preference and Destination Competitiveness Using the AHP – TOPSIS Hybrid Model
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science (ICAST-SS 2020)
PB  - Atlantis Press
SP  - 43
EP  - 48
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210424.009
DO  - 10.2991/assehr.k.210424.009
ID  - Bire2021
ER  -