Tetrapreneur Model in Sustaining Tourism During Covid-19 Pandemic in Bongkasa Pertiwi Village, Badung Regency

DOI

10.2991/assehr.k.210424.067How to use a DOI?

Keywords

tetrapreneur, sustainability tourism, village business

Abstract

The purpose of this study was to identify a tetrapreneur model in sustaining tourism during the Covid_19 Pandemic. This research was conducted in Bongkasa Pertiwi Village, Badung Regency. Respondents of this study were selected purposively by deliberately pointing at people who were considered capable of answering the research objectives such as the head of Bongkasa Pertiwi Village, Village Secretary, Head of Village-Owned Enterprises and business actors in Bongkasa Pertiwi Village. The data analysis technique used is descriptive qualitative, namely by providing a narrative and meaning of qualitative data and information so that it is able to provide a description or description of the potential of the village. The findings of this study are that chainpreneur in Bongkase Village take apart in tourism development in order to make tourism as a part of village entrepreneur. The community takes advantage of natural conditions as work. Apart from the agricultural industry, plantations and community farms also manage the tourism industry which is managed independently. Marketpreneur, some efforts have been made by the local community and assisted by the government in developing village tourism. The development will be carried out with the addition of a ticket booth, parking area, information centre, souvenir centre, first aid kit, toilets, and trash cans. Qualitypreneurs, in quality of tourism Bongkasa Pertiwi Village with Badung government still do some efforts to fulfil the tourist information centre, local transportation, food court, souvenir shop, bank, ticketing locket, human resource, and garbage. Brendpreneur with the theme “Fabulous Jewelry of Badung” to describe the Bongkasa Pertiwi Tourism Village as a village that has an icon of silver crafts along with the natural beauty around it and the community that is able to become a value that can amaze tourists. By using the word “jewellery” as the main word to reflect the main potential of the village, namely silver handicrafts.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ni Nyoman Triyuni
AU  - Ni Ketut Bagiastuti
AU  - I Ketut Suparta
AU  - Ni Made Rai Sukmawati
PY  - 2021
DA  - 2021/04/26
TI  - Tetrapreneur Model in Sustaining Tourism During Covid-19 Pandemic in Bongkasa Pertiwi Village, Badung Regency
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science (ICAST-SS 2020)
PB  - Atlantis Press
SP  - 347
EP  - 351
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210424.067
DO  - 10.2991/assehr.k.210424.067
ID  - Triyuni2021
ER  -