Study of Visual Elements of Traditional Food Packaging Designs Typical of Heritage as Regional Identity

(Case Study: Samarinda Gabin Biscuits Packaging)

DOI

10.2991/978-2-494069-83-1_63How to use a DOI?

Keywords

Design; Gabin biscuits; Packaging; Samarinda

Abstract

Gabin biscuits is one of the typical food of Samarinda. A visit to Samarinda is incomplete unless you bring gabin biscuits with you. In carrying the gabin biscuits, a container is accommodated. This container is commonly referred to as packaging. As snacks by local specialties, the packaging of course contains various kinds of illustrations that convey information needed by consumers and producers according to predetermined needs. The city of Samarinda has another identity that is different from other regions. So that when bringing the snacks to the area of origin, consumers will know that the person is from traveling to Samarinda. This is what packaging makers need to capture whether their product packaging is able to display regional identity. With the regional identity displayed, it will introduce the Samarinda area, which in turn will increase people to visit, so that it will indirectly increase the flow of tourists. With the design development method, the packaging of gabin biscuits in Samarinda was studied whether it was fulfilled in displaying regional identity as local identity. As a comparison, gabin biscuits packaging from other regions and other packaging that meet these specifications are used. The results of this study obtained data from the study which was used as the basis and material for developing gabin biscuits packaging designs as souvenirs that could display local identity as regional identity. The gabin biscuits packaging in Samarinda was examined whether it fulfilled in displaying regional identity as a local identity. As a comparison, gabin biscuits packaging from other regions and other packaging that meet these specifications are used. The results of this study obtained data from the study which was used as the basis and material for developing gabin biscuits packaging designs as souvenirs that could display local identity as regional identity.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Andi Farid Hidayanto
AU  - Basyarah Hamat
AU  - Nik Shahman Bin Nik Ahmad Ariff
PY  - 2022
DA  - 2022/12/30
TI  - Study of Visual Elements of Traditional Food Packaging Designs Typical of Heritage as Regional Identity
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
PB  - Atlantis Press
SP  - 348
EP  - 353
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-83-1_63
DO  - 10.2991/978-2-494069-83-1_63
ID  - Hidayanto2022
ER  -