Tourism Business and Creative Economy: The Post Pandemic Recovery Efforts Through Online Platform Case Study in Kupang City
- 10.2991/978-2-494069-83-1_36How to use a DOI?
- Tourism Business; Creative Economy; COVID-19 Pandemic; Online Platform
The pandemic has had a negative impact on all sectors including business, especially tourism industry and creative economy sector. Recovery efforts are needed for managers of tourism business units and the creative economy by using application of online platform for marketing tourism products. However, the effectiveness of online platform is not yet measured. Currently, the majority of consumers are starting to engage to online platforms and it leads opportunity for the tourism and creative economy business units to revive their businesses. This research used qualitative research through a research instrument approach, namely interview guidelines conducted on the manager of the tourism business unit in Kupang City. The result of this research shows that about 460 tourism business in Kupang City have the same negative impact due to COVID-19 outbreak. However, they learn how to operate online platform such as Instagram, facebook, website, and marketplace such as shopee, Lazada, and Tokopedia to survive in pandemic situation.
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Cite this article
TY - CONF AU - Yudha Eka Nugraha AU - Veronika A. S. M. Flora AU - Christina Welly Plaituka AU - Christina Mariana Mantolas PY - 2022 DA - 2022/12/30 TI - Tourism Business and Creative Economy: The Post Pandemic Recovery Efforts Through Online Platform Case Study in Kupang City BT - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022) PB - Atlantis Press SP - 200 EP - 205 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-83-1_36 DO - 10.2991/978-2-494069-83-1_36 ID - Nugraha2022 ER -