Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)

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Digital Business Strategy and Financial Performance of Tourism Sector Micro-SMEs in Bali

Authors
I. Gede Iwan Suryadi1, *, Made Ayu Jayanti Prita Utami1, Ni Made Kariati1, I. Ketut Yasa1, Sagung Mas Suryaniadi1
1Business Administration Department, Politeknik Negeri Bali, Denpasar, Indonesia
*Corresponding author. Email: gedeiwan@pnb.ac.id
Corresponding Author
I. Gede Iwan Suryadi
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-83-1_24How to use a DOI?
Keywords
sustainability strategy; digital business strategy; financial performance; tourism MSMEs
Abstract

This study empirically examines the role of sustainability strategies in the relationship between digital business strategies and corporate financial performance in the Tourism Sector MSMEs in Bali. By classifying the two Capabilities (managerial ability and operational capability) required to realize a digital business strategy, this study suggests that sustainability strategy serves as a promoter in the relationship between managerial capability and financial performance but hinders the relationship between operational capability and financial performance. Using a structured survey questionnaire, data were collected from 100 micro, small and medium enterprises (MSMEs), operating in the tourism sector in Bali. The four hypotheses developed were tested using correlation analysis to find the relationship between digital business strategy, sustainability strategy and financial performance. The four hypotheses developed were tested using regression analysis to find the relationship between digital business strategy, sustainability strategy and financial performance. The findings suggest that the sustainability strategy serves as a promoter in the relationship between managerial ability and financial performance but inhibits the relationship between operational capability and financial performance.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
10.2991/978-2-494069-83-1_24
ISSN
2352-5398
DOI
10.2991/978-2-494069-83-1_24How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - I. Gede Iwan Suryadi
AU  - Made Ayu Jayanti Prita Utami
AU  - Ni Made Kariati
AU  - I. Ketut Yasa
AU  - Sagung Mas Suryaniadi
PY  - 2022
DA  - 2022/12/30
TI  - Digital Business Strategy and Financial Performance of Tourism Sector Micro-SMEs in Bali
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
PB  - Atlantis Press
SP  - 129
EP  - 133
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-83-1_24
DO  - 10.2991/978-2-494069-83-1_24
ID  - Suryadi2022
ER  -