Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)

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The Role of Technology Acceptance and Readiness on Intention to Adopt Virtual Tourism Technology during The New Normal Era

Authors
Widi Senalasari1, *, Lina Setiawati1, Nono Wibisono1
1Bandung State of Polytechnic, Bandung, Indonesia
*Corresponding author. Email: widi.senalasari@polban.ac.id
Corresponding Author
Widi Senalasari
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-83-1_38How to use a DOI?
Keywords
virtual tourism; technology acceptance model; technology readiness index; COVID-19
Abstract

Tourism in the new normal era, after the COVID-19 pandemic, has undergone many changes, especially from the attitudes and habits of tourists who are accustomed to digitalization. Virtual tourism has a huge potential to complement conventional tourism to help tourism sector recover from its loss due to the pandemic. This study aims to investigate the intention to adopt virtual tourism technology in Indonesia by integrating Technology Acceptance Model (TAM) and Technology Readiness Index (TRI). Data were collected through online survey with total 456 users of virtual tourism participated. The structural equation model (SEM) was used to test the hypothetical relationships between variables. Results showed that optimism has a positive relationship to TAM indicators, while discomfort has no significant effect at all. Perceived ease of use was found to positively affect perceived usefulness, and both TAM variables were found to have positive impact on the intention to adopt virtual tourism technology. Developers of virtual tourism technology needs to create a better user experience and more targeted marketing effort are needed to eliminate the discomfort in using the technology.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
10.2991/978-2-494069-83-1_38
ISSN
2352-5398
DOI
10.2991/978-2-494069-83-1_38How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Widi Senalasari
AU  - Lina Setiawati
AU  - Nono Wibisono
PY  - 2022
DA  - 2022/12/30
TI  - The Role of Technology Acceptance and Readiness on Intention to Adopt Virtual Tourism Technology during The New Normal Era
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
PB  - Atlantis Press
SP  - 212
EP  - 217
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-83-1_38
DO  - 10.2991/978-2-494069-83-1_38
ID  - Senalasari2022
ER  -