Gen Z in Minangkabau: Do They Still Use the Proper Term of Address?
- 10.2991/978-2-494069-83-1_73How to use a DOI?
- Generation Theory; Gen Z; Minangkabau; Term of Address
Generations Z, known as iGenerations, are internet generations born in 1995–2010 and have a close life with technology and cyberspace based on Generation Theory by Graeme Codrington & Sue Grant-Marshal. This condition influences the personality, attitude, and behavior of Gen Z, especially the change of communication behavior. One of the elements of communication is the term of address, which is used by Gen Z in Minangkabau. Term of address in Minangkabau is known as Kato Nan Ampek. This research aims to determine whether there are changes and shifts in the use of the term of address in the kinship (Kato Nan Ampek) by Gen Z in Minangkabau. This study uses descriptive qualitative method. It analyzes the communication behavior of Gen Z in the digital era through WhatsApp interviews. The results show that the use of term of address among Gen Z in Minangkabau has faded. It can be seen from the comparison of the use of Term of Address (TOA) between the previous generations and Gen Z. These influenced by factors among others are the development of information technology, western culture, environment, and cross-cultural marriages.
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TY - CONF AU - Eri Ester Khairas AU - Yenniwarti Rafsyam AU - Puti Jeannisa Audy Kristi AU - Anggia Yanuar Prasastri PY - 2022 DA - 2022/12/30 TI - Gen Z in Minangkabau: Do They Still Use the Proper Term of Address? BT - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022) PB - Atlantis Press SP - 403 EP - 407 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-83-1_73 DO - 10.2991/978-2-494069-83-1_73 ID - Khairas2022 ER -