Storynomic tourism of Batu Cermin Village as new way in branding rural tourism destination
- 10.2991/978-2-494069-83-1_31How to use a DOI?
- Storynomic; Branding; Rural Tourism; Destination
Tourism Village or Rural tourism is a concept of tourism development that is currently being promoted by the Government as an alternative tourism activity that is believed to be able to directly improve the economy in rural communities during the COVID-19 pandemic crisis. The concept of developing a tourist village is also an answer to the opportunities for the development of domestic travel. President Jokowi said the desire to make the concept of a tourist village an important aspect in developing suburban cities to strengthen regions and villages in the context of a unitary state. Rural tourism can create economic and social benefits for rural areas. In addition, this activity can also attract the interest of young people because it provides employment and a source of income for rural communities. Storynomics tourism is a tourism approach that puts forward narrative, creative content, and living culture and uses the power of culture as a destination DNA. This concept is considered suitable for the development of tourist destinations in Indonesia because there are quite a several destinations in Indonesia, especially in West Manggarai Regency, and East Nusa Tenggara which have historical, geological, and geographical values that are unique and different from one another. This uniqueness is expected to be an added value for Indonesia, especially East Nusa Tenggara Province in promoting destinations through storynomics tourism to foreign tourists. In addition, the storynomics tourism approach is set as a new strategy in improving destination branding to rise amid the Covid-19 pandemic and later it is also expected to be able to support the development of super premium destinations in Labuan Bajo, East Nusa Tenggara Province.
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Cite this article
TY - CONF AU - Laurensius Sandro Rero AU - Boiris Milyardo PY - 2022 DA - 2022/12/30 TI - Storynomic tourism of Batu Cermin Village as new way in branding rural tourism destination BT - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022) PB - Atlantis Press SP - 172 EP - 175 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-83-1_31 DO - 10.2991/978-2-494069-83-1_31 ID - Rero2022 ER -