The Reasons of Why Customers Choose COD as Their Payment Method When Shopping Online
- 10.2991/978-2-494069-83-1_95How to use a DOI?
- Cash on Delivery (COD); Consumer Behavior; Purchasing Decision; Promotion; . Technology Acceptance Model (TAM)
The rapid adoption of technology affects payment methods causing changes in consumer behavior when choosing the payment method that they will use as a complement to the online shopping process in e-commerce. This study investigated the factors encouraging customers to choose Cash on Delivery (COD) payment method while shopping online. This research uses quantitative methods and a sample of 155 respondents who often do online shopping in e-commerce and used Cash on Delivery as their payment method. Questionnaire is used to collect data. Method used in this study is Partial Least Squares-Structural Equation Modeling analysis techniques which is operated using SmartPLS ver. 3 software. It was found that promotion factors, social factors, personal factor, perceived ease of use factors, and perceived usefulness factors play an important role in determining the decision to use Cash on Delivery (COD) payment method when shopping online. Personal factors are the most dominant factors.
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Cite this article
TY - CONF AU - Verani Sabtia Vandiny AU - Rodiana Listiawati AU - Tetty Rimenda AU - Jhonny Marbun PY - 2022 DA - 2022/12/30 TI - The Reasons of Why Customers Choose COD as Their Payment Method When Shopping Online BT - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022) PB - Atlantis Press SP - 535 EP - 540 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-83-1_95 DO - 10.2991/978-2-494069-83-1_95 ID - Vandiny2022 ER -