Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)

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The Reasons of Why Customers Choose COD as Their Payment Method When Shopping Online

Authors
Verani Sabtia Vandiny1, Rodiana Listiawati2, Tetty Rimenda2, *, Jhonny Marbun2
1Graduate Finance and Banking Study Programe, Accounting Department, Politeknik Negeri Jakarta, Depok, Indonesia
2Accounting Department, Politeknik Negeri Jakarta, Depok, Indonesia
Corresponding Author
Tetty Rimenda
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-83-1_95How to use a DOI?
Keywords
Cash on Delivery (COD); Consumer Behavior; Purchasing Decision; Promotion; . Technology Acceptance Model (TAM)
Abstract

The rapid adoption of technology affects payment methods causing changes in consumer behavior when choosing the payment method that they will use as a complement to the online shopping process in e-commerce. This study investigated the factors encouraging customers to choose Cash on Delivery (COD) payment method while shopping online. This research uses quantitative methods and a sample of 155 respondents who often do online shopping in e-commerce and used Cash on Delivery as their payment method. Questionnaire is used to collect data. Method used in this study is Partial Least Squares-Structural Equation Modeling analysis techniques which is operated using SmartPLS ver. 3 software. It was found that promotion factors, social factors, personal factor, perceived ease of use factors, and perceived usefulness factors play an important role in determining the decision to use Cash on Delivery (COD) payment method when shopping online. Personal factors are the most dominant factors.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
10.2991/978-2-494069-83-1_95
ISSN
2352-5398
DOI
10.2991/978-2-494069-83-1_95How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Verani Sabtia Vandiny
AU  - Rodiana Listiawati
AU  - Tetty Rimenda
AU  - Jhonny Marbun
PY  - 2022
DA  - 2022/12/30
TI  - The Reasons of Why Customers Choose COD as Their Payment Method When Shopping Online
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
PB  - Atlantis Press
SP  - 535
EP  - 540
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-83-1_95
DO  - 10.2991/978-2-494069-83-1_95
ID  - Vandiny2022
ER  -