Business Model Design Using Lean Canvas-Based on Culinary and Crafts Startup at Super Priority Tourism Destinations in North Minahasa District

DOI

10.2991/978-2-494069-83-1_82How to use a DOI?

Keywords

Business Model; Lean Canvas; SMEs; Model

Abstract

This study aimed to determine the application of Lean Canvas to the development of Culinary and Gift & Souvenir SMEs in Likupang as a super priority tourism destination in North Minahasa Regency. A startup is an organization designed to find new business models to earn big profits. According to forbes.com, there are 90 % startups failed in their business due to many reasons such as failure in predicting market needs, internal conflicts, running out of funds, team disharmony and poor corporate patterns. A startup is an organization designed to create a product or service under uncertain conditions. Successful startups do not come from successful predecessors but can be learned and can be taught. The purpose of this study was to design a lean canvas business model that is suitable for SMEs in North Minahasa Regency then determine the Canvas Business model map for Culinary SMEs and Souvenir SMEs after that explain the use of the Canvas Business Model for Culinary SMEs and Souvenir SMEs. Culinary SMEs and Souvenir SMEs as one of the pioneers in the food and beverages as well as souvenirs and giveaways offer convenience and provide marketing that has been provided by using Lean Canvas in determining ideas and documentation in stepping and deciding the target market so that it will make SMEs and also customers from these SMEs will get a lot of convenience and save more costs. The application of business models such as Business Model Canvas and Lean Canvas in startups Culinary SMEs and Souvenir SMEs aims to represent the operation of company and it can illustrate the relationship from technology developers that can generate economic value. Lean Canvas is more problem-focused and as a tool for simplifying and documenting business models and measuring progress in the business.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Agustinus Walansendow
AU  - Bet El S. Lagarense
AU  - Meiske Wisye Manopo
PY  - 2022
DA  - 2022/12/30
TI  - Business Model Design Using Lean Canvas-Based on Culinary and Crafts Startup at Super Priority Tourism Destinations in North Minahasa District
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
PB  - Atlantis Press
SP  - 460
EP  - 467
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-83-1_82
DO  - 10.2991/978-2-494069-83-1_82
ID  - Walansendow2022
ER  -