Design of Digital Marketing Model for MSME Culinary Endemic Era in Depok City
- 10.2991/978-2-494069-83-1_65How to use a DOI?
- MSMEs endemic era; Digital Marketing; Local Search Engine Optimization
This study aims to analyze culinary businesses (MSMEs) in the Depok area in the current endemic era by utilizing digital marketing as an opportunity to increase operating profits. This study used qualitative research methods. Collecting data using interviews and direct observation. The data processing technique used is descriptive analysis and SWOT analysis. Based on the grand strategy matrix show UMKM in Depok City marketing strategy is in the position of the Strentgh- Threats (ST). The results of the study indicate that entrepreneurs must have the expertise and be proficient in technology because digital marketing currently has the potential to increase sales of MSMEs. Local SEO is an option that can be used by entrepreneurs. With the help of easy access to e-commerce, this can also benefit entrepreneurs because they can market and sell their business products widely and in the end the public will know about the business. Even so, innovation in business and marketing must continue to be carried out to keep up with the times and technology.
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Cite this article
TY - CONF AU - Titik Purwinarti AU - Bunga Safira Adhliana AU - Yanita Ella Nilla Chandra AU - Rena Yolanda PY - 2022 DA - 2022/12/30 TI - Design of Digital Marketing Model for MSME Culinary Endemic Era in Depok City BT - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022) PB - Atlantis Press SP - 360 EP - 363 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-83-1_65 DO - 10.2991/978-2-494069-83-1_65 ID - Purwinarti2022 ER -