Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)

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THE EFFECT OF MEMORABLE TOURISM EXPERIENCES OF THE NEW NORMAL TRANSITION ERA ON REVISIT INTENTION

(Case Study on Oetune Beach, East Nusa Tenggara)

Authors
Asbi Nasar1, *, Rio Benedicto Bire1, Kevin Adhimas1
1Tourism Department, State Polytechnic of Kupang, Kupang, Indonesia
*Corresponding author. Email: nasarazbii@gmail.com
Corresponding Author
Asbi Nasar
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-83-1_129How to use a DOI?
Keywords
Memorable tourism experiences; Revisist intention
Abstract

This study aims to determine the effect of Memorable Tourism Experiences in the New Next Normal Transition Era on Intentions to Visit Oetune Beach, TTS Regency, NTT. The circumstances and impacts of COVID-19 show signs that this crisis is not only different but will never return to normal until it changes consumer behavior to the extreme. With increasingly fierce competition, it is increasingly recognized that destinations must create and present memorable tourism experiences (Memorable Tourism Experiences) to consumers so that tourists can revisit these tourist destinations. This research uses descriptive quantitative. The data analysis technique used in the study was through a questionnaire that had been tested for validity and reliability, then tested the hypothesis and tested a simple linear regression. The results of this study indicate that Memorable Tourism Experiences (X) have an effect on revisit intention (Y). This can be seen from the significance value of 0.000 < 0.005, thus the research hypothesis is accepted and the simple linear regression equation in this study is Y=3.810. +0.884x

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
10.2991/978-2-494069-83-1_129
ISSN
2352-5398
DOI
10.2991/978-2-494069-83-1_129How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Asbi Nasar
AU  - Rio Benedicto Bire
AU  - Kevin Adhimas
PY  - 2022
DA  - 2022/12/30
TI  - THE EFFECT OF MEMORABLE TOURISM EXPERIENCES OF THE NEW NORMAL TRANSITION ERA ON REVISIT INTENTION
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)
PB  - Atlantis Press
SP  - 743
EP  - 749
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-83-1_129
DO  - 10.2991/978-2-494069-83-1_129
ID  - Nasar2022
ER  -