THE EFFECT OF MEMORABLE TOURISM EXPERIENCES OF THE NEW NORMAL TRANSITION ERA ON REVISIT INTENTION
(Case Study on Oetune Beach, East Nusa Tenggara)
- 10.2991/978-2-494069-83-1_129How to use a DOI?
- Memorable tourism experiences; Revisist intention
This study aims to determine the effect of Memorable Tourism Experiences in the New Next Normal Transition Era on Intentions to Visit Oetune Beach, TTS Regency, NTT. The circumstances and impacts of COVID-19 show signs that this crisis is not only different but will never return to normal until it changes consumer behavior to the extreme. With increasingly fierce competition, it is increasingly recognized that destinations must create and present memorable tourism experiences (Memorable Tourism Experiences) to consumers so that tourists can revisit these tourist destinations. This research uses descriptive quantitative. The data analysis technique used in the study was through a questionnaire that had been tested for validity and reliability, then tested the hypothesis and tested a simple linear regression. The results of this study indicate that Memorable Tourism Experiences (X) have an effect on revisit intention (Y). This can be seen from the significance value of 0.000 < 0.005, thus the research hypothesis is accepted and the simple linear regression equation in this study is Y=3.810. +0.884x
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Cite this article
TY - CONF AU - Asbi Nasar AU - Rio Benedicto Bire AU - Kevin Adhimas PY - 2022 DA - 2022/12/30 TI - THE EFFECT OF MEMORABLE TOURISM EXPERIENCES OF THE NEW NORMAL TRANSITION ERA ON REVISIT INTENTION BT - Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022) PB - Atlantis Press SP - 743 EP - 749 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-83-1_129 DO - 10.2991/978-2-494069-83-1_129 ID - Nasar2022 ER -