Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)

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The effect of Green Service Delivery and Green Service Support on Green Loyalty mediated by Green Satisfaction in Travel Agent services

Authors
I Made Budiasa1, *, I Ketut Suparta1, Ni Made Rai Sukmawati1
1Tourism Department, Politeknik Negeri Bali, Denpasar, Indonesia
*Corresponding author. Email: madebudiasa@pnb.ac.id
Corresponding Author
I Made Budiasa
Available Online 15 February 2024.
DOI
10.2991/978-2-38476-202-6_64How to use a DOI?
Keywords
Green Service Delivery; Green Service Support; Green Loyalty; Green Satisfaction; Travel Agent services
Abstract

The purpose of this study was to determine the influence of green service practice on green loyalty through green satisfaction in travel agent services. The research method used is a survey method using a questionnaire in the form of a google form. The research population is travel agent service users in the Bali region. The sampling technique used was purposive and accidental sampling. Data analysis was carried out quantitatively with the help of SmartPLS 3. This study found that green service delivery and green service support have a positive strong significant relationship with green satisfaction and green loyalty. Green satisfaction has a positive strong significant relationship with green loyalty. Green satisfaction is able to partially mediate green service delivery and green service support and has a positive strong significant relationship with green loyalty.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 February 2024
ISBN
10.2991/978-2-38476-202-6_64
ISSN
2352-5398
DOI
10.2991/978-2-38476-202-6_64How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - I Made Budiasa
AU  - I Ketut Suparta
AU  - Ni Made Rai Sukmawati
PY  - 2024
DA  - 2024/02/15
TI  - The effect of Green Service Delivery and Green Service Support on Green Loyalty mediated by Green Satisfaction in Travel Agent services
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
PB  - Atlantis Press
SP  - 443
EP  - 448
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-202-6_64
DO  - 10.2991/978-2-38476-202-6_64
ID  - Budiasa2024
ER  -