Environmental Knowledge and Consumer Intention to Visit Green Tourism Village
Authors
Tjokorda Gde Raka Sukawati, I Putu Astawa, Ni Putu Wiwiek Ary Susyarini, Ida Ayu Ketut Sumawidari
Corresponding Author
I Putu Astawa
Available Online October 2019.
- DOI
- 10.2991/icastss-19.2019.35How to use a DOI?
- Keywords
- environmental knowledge, consumer intention, green tourism village, confirmation factor analysis, structural equation modeling
- Abstract
The research aims to test the influence of environmental knowledge on tourist intention to visit tourism village mediated by social and emotional values. Data are collected through questionnaire and data collection result is tested using confirmation factor analysis (CFA) and structural equation modeling (SEM). The research result suggests that social values and emotional values mediate the influence of environmental knowledge on tourist intention to visit green tourism village. The result provides contribution to environmental management theory as a foundation in promoting tourism destination areas. The research could be further elaborate through mediation addition of price and quality of the green tourism village.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Tjokorda Gde Raka Sukawati AU - I Putu Astawa AU - Ni Putu Wiwiek Ary Susyarini AU - Ida Ayu Ketut Sumawidari PY - 2019/10 DA - 2019/10 TI - Environmental Knowledge and Consumer Intention to Visit Green Tourism Village BT - Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019) PB - Atlantis Press SP - 236 EP - 240 SN - 2352-5398 UR - https://doi.org/10.2991/icastss-19.2019.35 DO - 10.2991/icastss-19.2019.35 ID - Sukawati2019/10 ER -