Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)

Development of Potential-Based Tourism Models in Pelaga Village Tourism Village, Petang District, Badung Regency

Authors
I Ketut Suarja, I Nyoman Mei Rejeki, Nyoman Indah Kusuma Dewi
Corresponding Author
I Ketut Suarja
Available Online October 2019.
DOI
10.2991/icastss-19.2019.37How to use a DOI?
Keywords
tourism village, tourism development strategy, tourism potential, tourist attraction
Abstract

The concept of tourism village has been enforced by the provincial government in Bali. The main purpose is that tourism can be enjoyed by the community not only by a few tourism actors. This study attempts to; (1) know the potential and priorities of superior potentials that can be developed; (2) find out how the Potential-Based Tourism Model in Pelaga Tourism Village, Petang District, Badung Regency; and (3) determine the role of stakeholders involved in the development of a Potential Based Tourism Model in Pelaga Tourism Village, Petang District, Badung Regency. The research was conducted utilizing qualitative research to find out and explore tourism development in Pelaga Tourism Village. Data collection techniques using in-depth interviews, observation, and documentation. Interviews are conducted with stakeholders as the informant. Then the data will be analyzed with descriptive analysis techniques. The main outcome of this study is the development of a Potential-Based Tourism Model in Pelaga Tourism Village, Petang District, Badung Regency. The urge for a marketing strategy suitable for Pelaga Tourism Village is the recommendation for further research. Hence the importance of the marketing strategy to promote a tourism destination.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2019
ISBN
10.2991/icastss-19.2019.37
ISSN
2352-5398
DOI
10.2991/icastss-19.2019.37How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - I Ketut Suarja
AU  - I Nyoman Mei Rejeki
AU  - Nyoman Indah Kusuma Dewi
PY  - 2019/10
DA  - 2019/10
TI  - Development of Potential-Based Tourism Models in Pelaga Village Tourism Village, Petang District, Badung Regency
BT  - Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)
PB  - Atlantis Press
SP  - 229
EP  - 232
SN  - 2352-5398
UR  - https://doi.org/10.2991/icastss-19.2019.37
DO  - 10.2991/icastss-19.2019.37
ID  - Suarja2019/10
ER  -