Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)

The Strategy to Increase Competitiveness of Wood Craft Products in Ubud District, Gianyar Regency Bali

Authors
Ni Made Rai Sukmawati, Ni Made Sudarmini, Ni Kadek Muliati
Corresponding Author
Ni Made Rai Sukmawati
Available Online October 2019.
DOI
10.2991/icastss-19.2019.55How to use a DOI?
Keywords
competitiveness, products, craft, wood
Abstract

In general, the purpose of this study is to formulate a strategy to improve the competitiveness of wood craft products in Gianyar. Data were collected using interviews, observations, questionnaires, and documentation. Then the data obtained were analysed using: IFE matrix, EFE matrix, IE matrix and SWOT analysis. The results of the study show that the competitiveness of wood craft products in Gianyar Regency is in a competitive position. The strategy to improve the competitiveness of existing wood craft products in Ubud District of Gianyar Regency is to make differentiation and innovation both in marketing and in production. Whereas the advice that can be given to increase competitiveness is for wood craft entrepreneurs to produce in accordance with market demand or which are more trendy in the market, utilizing the internet in marketing, both promotion, ordering and service to customers; stakeholders (government, academics, business people, associations) are expected to be committed to helping improve the competitiveness of wood craft products in Ubud District, Gianyar Regency.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2019
ISBN
10.2991/icastss-19.2019.55
ISSN
2352-5398
DOI
10.2991/icastss-19.2019.55How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ni Made Rai Sukmawati
AU  - Ni Made Sudarmini
AU  - Ni Kadek Muliati
PY  - 2019/10
DA  - 2019/10
TI  - The Strategy to Increase Competitiveness of Wood Craft Products in Ubud District, Gianyar Regency Bali
BT  - Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)
PB  - Atlantis Press
SP  - 139
EP  - 142
SN  - 2352-5398
UR  - https://doi.org/10.2991/icastss-19.2019.55
DO  - 10.2991/icastss-19.2019.55
ID  - Sukmawati2019/10
ER  -