An Importance-Performance Analysis of Bali State Polytechnic's Green Tourism Program

DOI

10.2991/icastss-19.2019.60How to use a DOI?

Keywords

campus, social responsibility, green tourism

Abstract

Understanding stakeholders’ perception on organization social responsibility initiative is very important for the success of the initiative itself. Green Tourism is Bali State Polytechnic (BSP)’s special program to show its social responsibility commitment. In order to succeed, the Green Tourism program should be conducted based on and able to meet the stakeholders’ needs and expectations. This study investigates BSP’s internal stakeholders’ perception on Green Tourism program. A questionnaire is developed based on a literature review and interview which resulted in a total of 59 indicators which was answered by a total of 289 students, lecturers, and administration staff. The data is analysed by using descriptive statistics and important – performance analysis (IPA). The result shows that the stakeholders have a relatively high perception on the importance of Green Tourism programs but perceive that its implementation still requires more improvements. All three themes; green ethics, green business, and green physics are considered both very important and already well implemented but still need more improvements. BSP need to improve efforts on some indicators such as praying before activities, encourage honesty, discipline, and care attitudes, integrate religious values into teaching learning process, encourage work culture, set up discussion groups, encourage voluntary culture, create group work, regularly communicate campus activities to public; and maintain buildings.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Kadek Dwi Cahaya Putra
AU  - Cokorda Gede Putra Yudistira
AU  - Ida Bagus Artha Adnyana
AU  - I Komang Mahayana Putra
PY  - 2019/10
DA  - 2019/10
TI  - An Importance-Performance Analysis of Bali State Polytechnic's Green Tourism Program
BT  - Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)
PB  - Atlantis Press
SP  - 114
EP  - 119
SN  - 2352-5398
UR  - https://doi.org/10.2991/icastss-19.2019.60
DO  - 10.2991/icastss-19.2019.60
ID  - Putra2019/10
ER  -