Market Penetration Concept : Indonesian Product Competitive Advantage Toward Export to Taiwan
- https://doi.org/10.2991/icbmr-17.2017.57How to use a DOI?
- competitive strategy, market penetration, export-import, RFM, CRM
This paper examines the role of competition in market penetration of Indonesian products to Taiwan. It also explores the possible strategy facets of market penetration from Indonesia that are different from those of other ASEAN countries. Statistics findings indicate that political condition is not a determinant or influential factor for Taiwan in export or import generation in the Southeast Asia region. Indonesia has a tremendous opportunity for growing and developing export to Taiwan. Major export destinations are expected to establish solid frameworks that would support the ongoing business transactions and business strategies for determining a suitable method to enter the export market. In spite of the tight competition, the present situation has led to equal international standing as a profitable and internationally competitive region.
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Deni Danial Kesa AU - Cheng-Wen Lee PY - 2017/11 DA - 2017/11 TI - Market Penetration Concept : Indonesian Product Competitive Advantage Toward Export to Taiwan BT - Proceedings of the International Conference on Business and Management Research (ICBMR 2017) PB - Atlantis Press SP - 632 EP - 644 SN - 2352-5428 UR - https://doi.org/10.2991/icbmr-17.2017.57 DO - https://doi.org/10.2991/icbmr-17.2017.57 ID - Kesa2017/11 ER -