Proceedings of the International Conference on Business and Management Research (ICBMR 2017)

Market Penetration Concept : Indonesian Product Competitive Advantage Toward Export to Taiwan

Authors
Deni Danial Kesa, Cheng-Wen Lee
Corresponding Author
Deni Danial Kesa
Available Online November 2017.
DOI
https://doi.org/10.2991/icbmr-17.2017.57How to use a DOI?
Keywords
competitive strategy, market penetration, export-import, RFM, CRM
Abstract

This paper examines the role of competition in market penetration of Indonesian products to Taiwan. It also explores the possible strategy facets of market penetration from Indonesia that are different from those of other ASEAN countries. Statistics findings indicate that political condition is not a determinant or influential factor for Taiwan in export or import generation in the Southeast Asia region. Indonesia has a tremendous opportunity for growing and developing export to Taiwan. Major export destinations are expected to establish solid frameworks that would support the ongoing business transactions and business strategies for determining a suitable method to enter the export market. In spite of the tight competition, the present situation has led to equal international standing as a profitable and internationally competitive region.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Business and Management Research (ICBMR 2017)
Series
Advances in Economics, Business and Management Research
Publication Date
November 2017
ISBN
978-94-6252-431-6
ISSN
2352-5428
DOI
https://doi.org/10.2991/icbmr-17.2017.57How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Deni Danial Kesa
AU  - Cheng-Wen Lee
PY  - 2017/11
DA  - 2017/11
TI  - Market Penetration Concept : Indonesian Product Competitive Advantage Toward Export to Taiwan
BT  - Proceedings of the International Conference on Business and Management Research (ICBMR 2017)
PB  - Atlantis Press
SP  - 632
EP  - 644
SN  - 2352-5428
UR  - https://doi.org/10.2991/icbmr-17.2017.57
DO  - https://doi.org/10.2991/icbmr-17.2017.57
ID  - Kesa2017/11
ER  -