The Influence of Sharia Compliance and Marketing Mix on Satisfaction and Intention of Muslim Tourist to Revisit Sharia Hotel

DOI

10.2991/icbmr-17.2017.58How to use a DOI?

Keywords

sharia compliance, marketing mix, satisfaction, intention to revisit, faktor analysis,regression analysis.

Abstract

This research aims to analyze the influence of sharia compliance and marketing mix (product, price, place, promotion, people, process, and physical evidences) on satisfaction and intention of Muslim tourists to revisit the sharia hotels. A total of 159 local muslim tourist who had stayed at sharia hotel in Indonesia have participated in this research. Data analysis method used factor analysis and regression analysis. The findings of the research reveal that sharia compliance, product, price, process and physical evidence have significant influence on satisfaction, and satisfaction is proven to influence the intention of Muslim tourists to revisit sharia hotels. The results of this study provide useful information for policy maker and business manager to formulate suitable marketing strategies to enhance the potential of sharia hotels in Indonesia.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nurdin Sobari
AU  - Hardius Usman
AU  - M. Zainul Wathani
PY  - 2017/11
DA  - 2017/11
TI  - The Influence of Sharia Compliance and Marketing Mix on Satisfaction and Intention of Muslim Tourist to Revisit Sharia Hotel
BT  - Proceedings of the International Conference on Business and Management Research (ICBMR 2017)
PB  - Atlantis Press
SP  - 645
EP  - 656
SN  - 2352-5428
UR  - https://doi.org/10.2991/icbmr-17.2017.58
DO  - 10.2991/icbmr-17.2017.58
ID  - Sobari2017/11
ER  -