Proceedings of the 6th International Conference on Community Development (ICCD 2019)

War Metaphors in Political Contestation Prior to 2019 Presidential Election

Authors
Ajang Budiman
Corresponding Author
Ajang Budiman
Available Online October 2019.
DOI
https://doi.org/10.2991/iccd-19.2019.12How to use a DOI?
Keywords
War metaphor, presidential election, cognitive linguistics
Abstract
This paper is intended to describe the use of war metaphor in Indonesian public discourse prior to the 2019 presidential election. The data were collected by using Google's search engine from the statements of the candidates of the president and the vice president and of their success teams, which are related to war metaphors. The collected data were then processed using the conceptual metaphor theory. Based on data analysis, it was found that there was indeed a strong indication that the war metaphors were underlying the discourse of political competition in the presidential election. This was prominently manifested in the use of the word berantem (fight) spoken by the presidential candidate and incumbent president Joko Widodo. The phrase total war was declared by the vice spokesperson of Joko Widodo's success team, General Muldoko. Also, the phrase battle post was used by the other presidential candidate, Prabowo Subianto. These words/phrases and their respective cognates strongly suggest that the presidential election is a war of metaphors underlying the public discourse prior to the election day.
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This is an open access article distributed under the CC BY-NC license.

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Volume Title
Proceedings of the 6th International Conference on Community Development (ICCD 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2019
ISBN
978-94-6252-803-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/iccd-19.2019.12How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ajang Budiman
PY  - 2019/10
DA  - 2019/10
TI  - War Metaphors in Political Contestation Prior to 2019 Presidential Election
BT  - Proceedings of the 6th International Conference on Community Development (ICCD 2019)
PB  - Atlantis Press
SP  - 43
EP  - 46
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccd-19.2019.12
DO  - https://doi.org/10.2991/iccd-19.2019.12
ID  - Budiman2019/10
ER  -