Entrepreneurship Education Program: Analysis of Sorghum Products' Quality Parameters for Penetration of Potential Market
- DOI
- 10.2991/iccd-19.2019.47How to use a DOI?
- Keywords
- Entrepreneurship education program, sorghum products quality, potential penetration market, education learning models
- Abstract
The research aims to analyze the quality parameters of sorghum products for penetration potential market in entrepreneurship education programs. The method used is quantitative research. The observation covers various aspects of excellence in every aspect of the entrepreneurial education learning model, the quality of sorghum products, and marketing aspects, followed by statistical analysis. The results show that 1) learning model of entrepreneurship education triggered activities/events and developed entrepreneurial competencies; 2) integrated learning models of entrepreneurship education improved efficiency and development of entrepreneurship; 3) the quality of sorghum products was determined by chemical analysis, rheology properties, physical properties, and organoleptic evaluation; and 4) the market penetration strategy of sorghum products were better understood by students through a series of practices, and group discussions and could be well formulated in business planning and entrepreneurship education.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Endang Noerhartati AU - Yoyok Soesatyo AU - Toho Cholik Mutohir AU - Edy Mintarto AU - Soedjarwo AU - Moedjito AU - Lusy Tunik Muharlisiani PY - 2019/10 DA - 2019/10 TI - Entrepreneurship Education Program: Analysis of Sorghum Products' Quality Parameters for Penetration of Potential Market BT - Proceedings of the 6th International Conference on Community Development (ICCD 2019) PB - Atlantis Press SP - 175 EP - 178 SN - 2352-5398 UR - https://doi.org/10.2991/iccd-19.2019.47 DO - 10.2991/iccd-19.2019.47 ID - Noerhartati2019/10 ER -