Proceedings of the 6th International Conference on Community Development (ICCD 2019)

The Empowerment of Young Entrepreneurs through SBS 9 WhatsApp Discussion Group

Authors
Joko Suryono, Mahendra Wijaya, Heru Irianto, Mohamad Harisudin
Corresponding Author
Joko Suryono
Available Online October 2019.
DOI
https://doi.org/10.2991/iccd-19.2019.74How to use a DOI?
Keywords
Empowerment, entrepreneur, young, WhatsApp.
Abstract
The article referred to the studies related to the benefits of SBS 9 WhatsApp discussion group as a media to empower young entrepreneurs. Specifically, the article was targeted to (1) categorize the message contents of SBS 9 WhatsApp discussion group as a media to empower the young entrepreneurs (2) reveal the benefits of SBS 9 WhatsApp discussion group in empowering the young entrepreneurs. It deployed a Descriptive Qualitative method through an Inductive Approach, as an attempt to understand the texts through word categorization based on the similar meaning. It aimed to establish a theme through detail textual interpretation and analysis. The findings revealed that SBS 9 WhatsApp discussion group contained: 1) category of information, coordination, and discussion related to study; 2) category of information, coordination, discussion related to marketing and business; 3.) category of information, coordination, discussion related to religion; and 4) category of information, coordination, discussion related to social issues. The chats contained in SBS 9 WhatsApp discussion group had yet discussed the entrepreneurship skill such as 1) how entrepreneurs develop a business thinking skill; 2) how entrepreneurs manage their thinking patterns; 3) how entrepreneurs plan their goals; 4) how entrepreneurs improve their product branding; 5) how entrepreneurs apply Quality Sahabat (QS) formula for a successful business; and 6) how entrepreneurs apply Marketing Langit business strategy. Therefore, the group had yet offered the empowerment aspects for the SBS 9 young entrepreneurs.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Volume Title
Proceedings of the 6th International Conference on Community Development (ICCD 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2019
ISBN
978-94-6252-803-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/iccd-19.2019.74How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Joko Suryono
AU  - Mahendra Wijaya
AU  - Heru Irianto
AU  - Mohamad Harisudin
PY  - 2019/10
DA  - 2019/10
TI  - The Empowerment of Young Entrepreneurs through SBS 9 WhatsApp Discussion Group
BT  - Proceedings of the 6th International Conference on Community Development (ICCD 2019)
PB  - Atlantis Press
SP  - 276
EP  - 279
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccd-19.2019.74
DO  - https://doi.org/10.2991/iccd-19.2019.74
ID  - Suryono2019/10
ER  -