The Empowerment of Young Entrepreneurs through SBS 9 WhatsApp Discussion Group
- 10.2991/iccd-19.2019.74How to use a DOI?
- Empowerment, entrepreneur, young, WhatsApp.
The article referred to the studies related to the benefits of SBS 9 WhatsApp discussion group as a media to empower young entrepreneurs. Specifically, the article was targeted to (1) categorize the message contents of SBS 9 WhatsApp discussion group as a media to empower the young entrepreneurs (2) reveal the benefits of SBS 9 WhatsApp discussion group in empowering the young entrepreneurs. It deployed a Descriptive Qualitative method through an Inductive Approach, as an attempt to understand the texts through word categorization based on the similar meaning. It aimed to establish a theme through detail textual interpretation and analysis. The findings revealed that SBS 9 WhatsApp discussion group contained: 1) category of information, coordination, and discussion related to study; 2) category of information, coordination, discussion related to marketing and business; 3.) category of information, coordination, discussion related to religion; and 4) category of information, coordination, discussion related to social issues. The chats contained in SBS 9 WhatsApp discussion group had yet discussed the entrepreneurship skill such as 1) how entrepreneurs develop a business thinking skill; 2) how entrepreneurs manage their thinking patterns; 3) how entrepreneurs plan their goals; 4) how entrepreneurs improve their product branding; 5) how entrepreneurs apply Quality Sahabat (QS) formula for a successful business; and 6) how entrepreneurs apply Marketing Langit business strategy. Therefore, the group had yet offered the empowerment aspects for the SBS 9 young entrepreneurs.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Joko Suryono AU - Mahendra Wijaya AU - Heru Irianto AU - Mohamad Harisudin PY - 2019/10 DA - 2019/10 TI - The Empowerment of Young Entrepreneurs through SBS 9 WhatsApp Discussion Group BT - Proceedings of the 6th International Conference on Community Development (ICCD 2019) PB - Atlantis Press SP - 276 EP - 279 SN - 2352-5398 UR - https://doi.org/10.2991/iccd-19.2019.74 DO - 10.2991/iccd-19.2019.74 ID - Suryono2019/10 ER -