Proceedings of the 6th International Conference on Community Development (ICCD 2019)

Social Identity of Millennial Generation: A Study on K-Pop Community of College Student

Authors
Nurudin
Corresponding Author
Nurudin
Available Online October 2019.
DOI
10.2991/iccd-19.2019.107How to use a DOI?
Keywords
Social identity, millennial generation, K-Pop community
Abstract

The background of this research comprises; (1) K-Pop fever extends to all over the world, (2) the development of communication and technology accelerates the alteration within society, (3) unique social identity is expressed by the millennial generation. The statement of the problem in this research relies on “How is the social identity of the millennial generation on the K-Pop community?” Research significances are expected to; (1) enhance and enrich social science study especially in accordance with the social behavioral impact of technology and internet, (2) provide comprehension and reference to the reader as well as the internet impacts among the younger generation in social life. This research is qualitatively designed. The individual is decided as the unit analysis while observation unit refers to attitude and behavior of the K-Pop community of college student members. Meanwhile, Miles and Huberman interactive analysis model is applied in the sense of data analysis in this research. The result reveals, social identities that occurred among millennial generation on the K-Pop community are; (1) peer group really powers their social identity, (2) significant changes that relates to their daily habits (the way they speak, preference of attribute and social community) emerged, (3) individual of the community indicates new identity in other communities.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th International Conference on Community Development (ICCD 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2019
ISBN
10.2991/iccd-19.2019.107
ISSN
2352-5398
DOI
10.2991/iccd-19.2019.107How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Nurudin
PY  - 2019/10
DA  - 2019/10
TI  - Social Identity of Millennial Generation: A Study on K-Pop Community of College Student
BT  - Proceedings of the 6th International Conference on Community Development (ICCD 2019)
PB  - Atlantis Press
SP  - 407
EP  - 409
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccd-19.2019.107
DO  - 10.2991/iccd-19.2019.107
ID  - 2019/10
ER  -