Proceedings of the International Conference on Community Development (ICCD 2020)

Analysis of Customer Satisfaction on Probiotic Plus Biofarm Products in Malang District

Authors
Indah Prihartini, Sutawi, Septi Nur Wulan Mulatmi, Nadya Aulia Eka Wahyuni
Corresponding Author
Indah Prihartini
Available Online 20 October 2020.
DOI
https://doi.org/10.2991/assehr.k.201017.077How to use a DOI?
Keywords
customer satisfaction, Bio farm products, livestock
Abstract
This study aims to determine customer satisfaction on probiotic products plus Biofarm, the main factors of customer satisfaction on probiotic products plus Biofarm, and to determine customer attitudes towards the attributes of probiotic products plus Biofarm in Malang Regency. This research was conducted in Malang Regency in November until December 2019. This study used a survey method with descriptive data analysis, Fishbein analysis, Importance and Performance Analysis (IPA), and Customer Satisfaction Index (CSI). The researchers analyze the data using Microsoft Excel 2010. The results of this study indicate that customer attitudes toward Biofarm products are quite good. However, customers are less amenable to the ease of obtaining products, and the prices are considered expensive. Customer satisfaction level starts with product attributes, product qualifications, product quality, product promotion, product prices, and the ease of obtaining products. The customer attitude towards Biofarm products’ attributes can be seen from the value of customer satisfaction, in which 58.6913% show a positive response.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
International Conference on Community Development (ICCD 2020)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
20 October 2020
ISBN
978-94-6239-253-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.201017.077How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Indah Prihartini
AU  - Sutawi
AU  - Septi Nur Wulan Mulatmi
AU  - Nadya Aulia Eka Wahyuni
PY  - 2020
DA  - 2020/10/20
TI  - Analysis of Customer Satisfaction on Probiotic Plus Biofarm Products in Malang District
BT  - International Conference on Community Development (ICCD 2020)
PB  - Atlantis Press
SP  - 348
EP  - 351
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201017.077
DO  - https://doi.org/10.2991/assehr.k.201017.077
ID  - Prihartini2020
ER  -