Analysis of Customer Satisfaction on Probiotic Plus Biofarm Products in Malang District
Indah Prihartini, Sutawi, Septi Nur Wulan Mulatmi, Nadya Aulia Eka Wahyuni
Available Online 20 October 2020.
- https://doi.org/10.2991/assehr.k.201017.077How to use a DOI?
- customer satisfaction, Bio farm products, livestock
- This study aims to determine customer satisfaction on probiotic products plus Biofarm, the main factors of customer satisfaction on probiotic products plus Biofarm, and to determine customer attitudes towards the attributes of probiotic products plus Biofarm in Malang Regency. This research was conducted in Malang Regency in November until December 2019. This study used a survey method with descriptive data analysis, Fishbein analysis, Importance and Performance Analysis (IPA), and Customer Satisfaction Index (CSI). The researchers analyze the data using Microsoft Excel 2010. The results of this study indicate that customer attitudes toward Biofarm products are quite good. However, customers are less amenable to the ease of obtaining products, and the prices are considered expensive. Customer satisfaction level starts with product attributes, product qualifications, product quality, product promotion, product prices, and the ease of obtaining products. The customer attitude towards Biofarm products’ attributes can be seen from the value of customer satisfaction, in which 58.6913% show a positive response.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Indah Prihartini AU - Sutawi AU - Septi Nur Wulan Mulatmi AU - Nadya Aulia Eka Wahyuni PY - 2020 DA - 2020/10/20 TI - Analysis of Customer Satisfaction on Probiotic Plus Biofarm Products in Malang District BT - International Conference on Community Development (ICCD 2020) PB - Atlantis Press SP - 348 EP - 351 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201017.077 DO - https://doi.org/10.2991/assehr.k.201017.077 ID - Prihartini2020 ER -