Proceedings of the International Conference on Community Development (ICCD 2020)

Social Capital-Based Integrated Strategy for Developing Export-Oriented People’s Coffee

Authors
Mochammad Ridwan
Corresponding Author
Mochammad Ridwan
Available Online 20 October 2020.
DOI
https://doi.org/10.2991/assehr.k.201017.102How to use a DOI?
Keywords
integrated strategy, social capital, development, export-oriented, people’s coffee
Abstract
This study aims to discuss the integrated strategy for the development of export-oriented people’s coffee-based on social capital factors, which focused on the case of people’s coffee production in Kepahiang district (the district that produces the largest coffee in Bengkulu province). The data used are sourced from primary data and secondary data. Data were collected through interviews, FGD, and observation methods. Data obtained were analyzed by descriptive analysis method and SWOT analysis method. The results showed that the form of an integrated strategy that could be built was a Turn-around Strategy, a strategy to change the weaknesses of people’s coffee farmers, which was substantially derived from social capital factors (implicitly contained in human resource factors), namely weaknesses in aspects of cooperation, management modernization, quality of education (formal and informal), and area of plantation land; the strengths or potentials capable of capturing opportunities (as external factors), such as commitments from district government and a conducive coffee export climate. All of these are arranged through an appropriate planning framework and various integrated programs to accelerate the development of people’s coffee production from a local orientation to export orientation.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
International Conference on Community Development (ICCD 2020)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
20 October 2020
ISBN
978-94-6239-253-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.201017.102How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Mochammad Ridwan
PY  - 2020
DA  - 2020/10/20
TI  - Social Capital-Based Integrated Strategy for Developing Export-Oriented People’s Coffee
BT  - International Conference on Community Development (ICCD 2020)
PB  - Atlantis Press
SP  - 464
EP  - 468
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201017.102
DO  - https://doi.org/10.2991/assehr.k.201017.102
ID  - Ridwan2020
ER  -