Social Capital-Based Integrated Strategy for Developing Export-Oriented People’s Coffee
Available Online 20 October 2020.
- https://doi.org/10.2991/assehr.k.201017.102How to use a DOI?
- integrated strategy, social capital, development, export-oriented, people’s coffee
- This study aims to discuss the integrated strategy for the development of export-oriented people’s coffee-based on social capital factors, which focused on the case of people’s coffee production in Kepahiang district (the district that produces the largest coffee in Bengkulu province). The data used are sourced from primary data and secondary data. Data were collected through interviews, FGD, and observation methods. Data obtained were analyzed by descriptive analysis method and SWOT analysis method. The results showed that the form of an integrated strategy that could be built was a Turn-around Strategy, a strategy to change the weaknesses of people’s coffee farmers, which was substantially derived from social capital factors (implicitly contained in human resource factors), namely weaknesses in aspects of cooperation, management modernization, quality of education (formal and informal), and area of plantation land; the strengths or potentials capable of capturing opportunities (as external factors), such as commitments from district government and a conducive coffee export climate. All of these are arranged through an appropriate planning framework and various integrated programs to accelerate the development of people’s coffee production from a local orientation to export orientation.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Mochammad Ridwan PY - 2020 DA - 2020/10/20 TI - Social Capital-Based Integrated Strategy for Developing Export-Oriented People’s Coffee BT - International Conference on Community Development (ICCD 2020) PB - Atlantis Press SP - 464 EP - 468 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201017.102 DO - https://doi.org/10.2991/assehr.k.201017.102 ID - Ridwan2020 ER -