Instagram @Seputar_pasuruan as Interactive Communication and Public Information Platform

DOI

10.2991/978-2-38476-589-8_21How to use a DOI?

Keywords

Instagram communication; Media richness theory; Interactive communication; Public information dissemination; Social media engagement

Abstract

General Background: Social media platforms play a significant role as interactive communication media and sources of public information in digital society. Specific Background: The Instagram account @Seputar_pasuruan functions as a medium for disseminating local information and facilitating interaction among the people of Pasuruan. Knowledge Gap: However, there is limited understanding of how its interactive features contribute to communication processes when analyzed through Media Richness Theory. Aims: This study aims to examine the utilization of @Seputar_pasuruan as an interactive communication medium and information source based on the dimensions of media richness. Results: Using a qualitative descriptive method with observation, documentation, and interviews involving ten active followers, the findings indicate that the account delivers timely and relevant information through feed, story, and reels features; demonstrates signal diversity through the integration of images, sound, and text; applies language variation using Indonesian, Javanese, and trending terms to build audience closeness; and facilitates interaction through comments, likes, and story reposts, although responsiveness to comments requires improvement. Novelty: This study classifies @Seputar_pasuruan as a “rich media” platform by applying Media Richness Theory to a local Instagram-based communication context. Implications: The findings provide insights into optimizing social media as an interactive communication bridge between local events and communities, particularly in enhancing information dissemination and audience engagement.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mas Aldrin Zagna Rania Kartika
AU  - Istiqomah Istiqomah
PY  - 2026
DA  - 2026/06/18
TI  - Instagram @Seputar_pasuruan as Interactive Communication and Public Information Platform
BT  - Proceedings of the 1st International Conference on Communication and Digital Multimedia 2025 (ICCDM 2025)
PB  - Atlantis Press
SP  - 253
EP  - 265
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-589-8_21
DO  - 10.2991/978-2-38476-589-8_21
ID  - Kartika2026
ER  -