Foreign Media Achieve Competitive Advantage in Indonesia Digital Media Landscape

DOI

10.2991/978-2-38476-589-8_33How to use a DOI?

Keywords

Foreign media organizations; Digital media landscape; Competitive advantage; Resource based view; Audience engagement

Abstract

General Background: Foreign news corporations play a vital role in connecting Indonesia to global audiences and interpreting local events within the international media landscape. Specific Background: In Indonesia’s evolving digital environment, foreign media organizations operate under diverse ownership structures and strategies to sustain relevance and competitiveness. Knowledge Gap: However, limited studies have systematically examined how ownership types, resource configurations, and audience engagement strategies contribute to competitive positioning in Indonesia’s digital media ecosystem. Aims: This study aims to identify key success drivers and strategic positioning of foreign media corporations operating in Indonesia’s digital landscape. Results: Based on a multimethod analysis of 34 foreign news corporations registered between January and March 2025, the findings identify four ownership types—State Controlled, Independent Public, Independent State Funded and Managed, and Captured Private—each employing distinct strategies such as leveraging official status, innovation, local engagement, or political connections. Drawing on Resource-Based View and Dynamic Capabilities, the study highlights VRIN resources, including global reporter networks, credibility, trust, and brand value, as key determinants of sustained competitiveness. Additionally, the concept of activation possibilities emerges, referring to the ability to build networks and mobilize resources around social causes, fostering emotional connections, brand loyalty, and social value. Novelty: This study introduces activation possibilities as a strategic dimension linking resource mobilization and audience engagement in digital media. Implications: The findings suggest that foreign media competitiveness in Indonesia depends on integrating digital innovation with audience activation strategies to maintain relevance within global communication networks.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Dimas Aditya Nugraha
AU  - Agus Rahayu
AU  - Alfira Sofia
AU  - Atef Fahrudin
PY  - 2026
DA  - 2026/06/18
TI  - Foreign Media Achieve Competitive Advantage in Indonesia Digital Media Landscape
BT  - Proceedings of the 1st International Conference on Communication and Digital Multimedia 2025 (ICCDM 2025)
PB  - Atlantis Press
SP  - 402
EP  - 410
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-589-8_33
DO  - 10.2991/978-2-38476-589-8_33
ID  - Nugraha2026
ER  -