Proceedings of the 1st International Conference on Communication and Digital Multimedia 2025 (ICCDM 2025)

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Human Resource Development and Hybrid Strategy Strengthen Political Legitimacy

Authors
Rakhmat Ghozi1, Sigit Hermawan1, *
1Master of Management Program, Universitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia
*Corresponding author. Email: sigithermawan@umsida.ac.id
Corresponding Author
Sigit Hermawan
Available Online 18 June 2026.
DOI
10.2991/978-2-38476-589-8_18How to use a DOI?
Keywords
Human Resource Development; Hybrid Campaign; SDG 16
Abstract

General Background: Political parties play a strategic role in strengthening democracy and aligning governance practices with Sustainable Development Goal 16 on peace, justice, and strong institutions. Specific Background: The 2024 election in Sidoarjo Regency highlights the importance of human resource development and adaptive political strategies within the Gerindra Party. Knowledge Gap: Previous studies have examined political communication and campaign strategies but have not sufficiently linked them with sustainable development frameworks, particularly SDG 16. Aims: This study aims to analyze human resource development and winning strategies of a political party and their relationship with SDG 16. Results: Using a qualitative case study approach, findings reveal that structured cadre regeneration, political education, and leadership training produce competent and integrity-driven cadres, while hybrid strategies combining digital and face-to-face campaigns effectively reach diverse voter segments. Additionally, SDG 16 values are reflected in inclusive governance practices, social programs, and community empowerment initiatives. Novelty: This study integrates human resource development, electoral strategy, and SDG 16 within a unified analytical framework at the local political level. Implications: Strengthening human resources and adopting sustainability-oriented strategies contribute to increased political legitimacy, public trust, and the advancement of sustainable democratic development in Indonesia.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st International Conference on Communication and Digital Multimedia 2025 (ICCDM 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
18 June 2026
ISBN
978-2-38476-589-8
ISSN
2352-5398
DOI
10.2991/978-2-38476-589-8_18How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rakhmat Ghozi
AU  - Sigit Hermawan
PY  - 2026
DA  - 2026/06/18
TI  - Human Resource Development and Hybrid Strategy Strengthen Political Legitimacy
BT  - Proceedings of the 1st International Conference on Communication and Digital Multimedia 2025 (ICCDM 2025)
PB  - Atlantis Press
SP  - 216
EP  - 233
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-589-8_18
DO  - 10.2991/978-2-38476-589-8_18
ID  - Ghozi2026
ER  -